The Whisked Life

Project Overview
The Whisked Life is a baking website blog dedicated to creating and sharing delicious, comforting recipes with a special focus on cookies and blueberry muffins. The goal is to build a cozy, inviting online space that feels like a shared kitchen, providing reliable recipes and the warmth of a home-baked treat. The blog aims to be a go-to resource for both novice bakers and experienced home cooks looking for foolproof recipes and a little bit of inspiration.
My Contributions
I took the lead on every aspect of this project, starting with research and strategy to define the core features and target audience. From there, I shaped a warm and inviting visual identity, developing the mood board, color palette, and typography. Finally, I translated these concepts into high-fidelity UX/UI designs for both desktop and mobile, ensuring the final product was not only beautiful but also intuitive and functional.
Target Audience:
The Whisked Life is for home bakers of all skill levels, especially those who love cookies and muffins. It's designed for busy individuals who need straightforward recipes without complicated techniques.
Core Content & Features:
The site will feature a recipe blog with detailed instructions, high-quality photos, and personal stories. It will also have dedicated sections for "The Ultimate Cookies" and "Blueberry Muffin Magic," along with a tips and tricks section for general baking knowledge. A comment section will foster a sense of community.
Visual Identity & Mood board:
The visual identity is warm, inviting, and trustworthy, using keywords like cozy, nostalgic, and approachable. The color palette features warm, earthy tones with pops of color from the food photography. The typography combines a classic, friendly serif font with a clean, modern sans-serif for optimal readability.
The Whisked Life
June 2025
The Whisked Life Figma Link
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